The idea of making letterpress business cards came up when I found out the local print shop The Aesthetic Union was reopened for business in July, after the March shelter in place order in San Francisco. My spirit was recently lifted from the quarantine misery because of books, I thought instead of making plain business cards, the additional function of bookmark could inspire people to read. It was my first letterpress project and I learned so much from working with The Aesthetic Union. The original concept of printing different colors(pink & yellow) on both sides was too costly, we also considered gluing two color papers together but the thickness could hurt the books. I was directed to Mohawk keaykolour, the idea of printing the same design on wide range of color papers seemed to be a good solution. I love the tactile experience of letterpress, and wanted the texture to be present for both opened & closed books. I decided to go with a blind emboss for crisp & subtle graphics on both sides. The cut mark was from my Superellipse design study, and the text was set in my typeface Alter.
The design & photography were inspired by design studio O.OO's Bookmark project, Traveler’s Company’s Brass Clips and Present & Correct's Clip Strip and Brass Numbered Clips.
Printed in 4 sets of colors: Lipstick & Atoll, Indian Yellow & Deep Black, Coral & Royal Blue, Chili Pepper & Holly.
They are packaged in an origami envelope made with stardust paper. Thanks to origami tutorial by happypuppytruffles.